Thursday, 7 June 2007
Beijing: Cashmere Fashion by Walendy
Ira Walendy is a young fashion designer specialized in cashmere who has launched her own label 'Walendy' here in Beijing.
Ira is born in Germany and studied fashion design in Trier. She worked for international labels such as C&A, Esprit and Prada. In 2005, she has moved with her family, including her son, 8 and her daughter, 6 to Beijing. Since her arrival in China she searches all the markets back and forward week after week to find interesting material, pattern, borders and buttons to design clothes for her kids, husband and herself. Her kids basically do not know 'pret-a-porter' fashion except from their school uniforms. Everything they wear is a unicum designed by their creative mum.
She travels to the markets and tailors about two, three times a week to supervise the progress of her orders. Meanwhile fluent in Mandarin, she works close together with several small local knitting factories. Some of them are the same factories that deliver high quality material to well reputable European fashion brands such as 'Loro Piana" or 'Mulberry'.
End of 2006, Ira was ready to launch her first own label under her maiden name 'Walendy'. She offers custom made knitwear for the whole family: men's sweaters and shirts, ladies' jumpers / sweaters, cardigans, shirts and tops. But kids clothes are still her favorites. Her materials come in a wide range form light weight summer cashmere until eight threat yarn hand knitted winter cardigans with lots of precious details such as tonal embroideries or beautiful cable patterns.
She successfully presented her kid's cashmere collection to upper market children boutiques based in Dusseldorf and Munich, Germany, where they will be on sale this autumn.
Beijingers looking for some stylish, pretty neat knitwear can contact Ira by email to be included on her mailing list for her next 'Cashmere Party' at her home at Lanebridge. Her second party, presenting her summer Cashmere collection, just took place in May.
Ira is my friend since we first met in autumn 2005 at the Italian Embassy, where we both drop our kids on Saturdays for Italian school. I am very pleased and exited to introduce her on my blog today. We had lots of fun 'shooting' her collection at her house and garden. Actually Ira's private home was designed by the same interior designer who did the two 'Green T. House'. One more reason to visit Ira. Sign up here for her next info mail.
click for larger image
The pink cashmere 'cache coeur' starts from 590 RMB (about 65 USD) for children, but can be ordered in bigger sizes. The green cotton lady shirt costs 410 RMB (about 45 USD).
Remark: After the summer holidays will be the right time to place orders for Christmas!
Photos by -Suzie-